9 Benefits of Using a Face Serum in Your Skincare Routine

July 9, 2025

Welcome back my skincare junkies to another glow-up adventure in our WildGlow world! Today we’re totally hyped to take you on a journey and show you why using a face serum in your skincare routine before moisturizer isn’t just a trend, but a total game-changer. If you’re just starting with serums or already have a collection of K-beauty faves, keep reading for the best face serum benefits. We’ve got you covered with easy routines like daily skin care routine at home, skin care routine order morning and night, and answers to those pressing questions like after applying serum on face what to do. We’re spilling all the tea for you. Jump on our Beauty wagon and let us show you how our serums can totally level up your skin game.

1. Ultimate Hydration & Moisture Seal

Our face serums are super light but totally loaded with awesome humectants—like hyaluronic acid, glycerin, and panthenol—that draw moisture deep into your skin. This is like, one of the most essential face serum benefits, especially in India’s dry or AC-filled vibes.

Our skincare products feature a 3-layer deep penetrating formula that delivers an instant and visible glow boost. For real, after you slap that serum on your face, just lock it in with your go-to moisturizer. Easy peasy! Your serum is like the ultimate hydration boost, while your moisturizer acts as the shield that keeps all that goodness locked in.

2. Increased Adoption of Essential Ingredients

Our serum molecules are ultra-light and tiny, so they penetrate your skin deeply—delivering serious results in no time. Our serums are packed with dope ingredients like 10% Niacinamide, 2% Salicylic Acid, 2% Kojic Acid, and a touch of luxury with 24K Gold. Each one is carefully chosen to address your specific skin concerns and elevate your glow game. Peeps let us see what each of these dope ingredients brings to the table:

10% Niacinamide: This serum is a total game-changer with 10% Niacinamide to amp up your glow, shrink those annoying pores, and strengthen your skin barrier for that fresh, flawless look.
2% Salicylic Acid: This awesome ingredient dives right into your pores to boot out excess oil and all that acne-causing stuff, making it a total must-have for anyone struggling with oily skin and breakouts.
2% Kojic Acid: Our serum packs 2% Kojic Acid, the go-to fix for dark spots, pigmentation, and sun damage, so you can rock that radiant, glowing skin you’ve always dreamed of.
24K Gold: Gold has been a classic choice forever to boost blood flow, firm up your skin, and give you that lit-from-within glow—like, who wouldn’t want that instant shine and anti-aging energy?

3. Focused Solutions For Your Skin Issues

No matter if your skin is oily, dealing with breakouts, has dark spots, feels dry, or is showing signs of aging—there’s a serum that’s perfect for you:

Face serum for oily skin: Our 2% Salicylic Acid Serum clears out those pesky pores, battles breakouts, and keeps shine in check—without making your skin feel dry.
Face serum for dry skin: Niacinamide totally boosts hydration, fortifies your skin barrier, and gives your texture that smooth vibe.
Face serum for glowing skin: The 2% Kojic Acid and 24K Gold Serums totally brighten your tone, fade those dark spots, and give you that dreamy “glass skin” vibe.
Face Serum 24K Gold: Our 24K Gold Serum gives you that radiant glow and comes packed with anti-aging benefits.

4. Super Chill & Totally Not Sticky Vibes

What's the top perk of using face serum? It totally vibes with your daily skin care routine at home. At WildGlow, our serums are designed for effortless layering, keeping it light and breezy. The texture is super light and totally non-greasy, so it soaks in fast and doesn’t leave any sticky vibes—ideal for layering under your moisturizer or sunscreen. No matter if you're sprinting to work or chilling at home, the sleek vibe is perfect for any routine.

Just stick to the skin care routine order morning and night: cleanse → tone → serum → moisturizer → SPF (for day). At night, just forget the SPF. Our formulas vibe perfectly under makeup, keeping your skin breathable, hydrated, and fresh all day long.

No pilling, no greasiness—just straight-up hydration that vibes perfectly with your daily skin care routine for glowing skin look. Layering that’s super light has never been this fancy.

5. Balanced Oil & Pore Control

Bye-bye to that midday glow and those annoying breakouts! We're a Korean skincare brand in India, and our serums are packed with skin-balancing champs like niacinamide and salicylic acid—totally the go-to ingredients for tackling excess oil and making those pores look smaller. So, like, when you’re using a face serum in your skincare routine before your moisturizer, especially if you’ve got oily or acne-prone skin, those active ingredients really dive deep into your skin.

Niacinamide is a total game-changer for controlling oil and soothing irritation, so it's definitely a staple in any face serum for oily skin. On the flip side, 2% Salicylic Acid goes deep into your pores to kick out the junk, tackle blackheads, and keep those breakouts at bay. The outcome? Skin that's clearer, smoother, and totally refined, with those pores looking way smaller.

If you're all about that daily skin care routine for glowing skin or just trying to keep those pores clear, balancing oil is where it's at—and our targeted serums make it super easy and effective.

6. Brighter, More Even Complexion

Struggling with pigmentation, sun spots, or that uneven skin situation? Our targeted serums are loaded with Kojic Acid, Niacinamide, and Vitamin C—a total dream team that works together to fade dark spots, combat discoloration, and give dull skin a major glow-up. These ingredients are a must-have in any solid daily skin care routine for glowing skin, vibe, especially if you're going for that radiant, glass-skin look. Using a face serum in your skincare routine before your moisturizer is a total game changer—those actives dive deeper for quicker, noticeable results. Use it regularly, and you’ll see your skin glow with an even tone that’s totally fresh, healthy, and ready for the ‘gram.

7. Anti-Aging & Collagen Support

Want to tackle those aging vibes while keeping your skin fresh and glowing? Our next-level serums are loaded with peptides, Vitamin C, niacinamide, and fancy 24K gold—a total dream team for fighting those aging vibes. These ingredients totally amp up collagen production, enhance elasticity, and give your skin a serious hydration boost, making those fine lines and wrinkles look way smoother over time. Adding these to your daily vibe totally gives your skin that face serum benefit—it firms things up and brings back that youthful glow. For the ultimate glow-up, definitely using a face serum in your skincare routine before your moisturizer, whether it's day or night, and watch your skin get firmer and more youthful with every drop.

8. Faster Results = Better Routine Compliance

One of the top reasons to keep up with your daily skin care routine at home is the glow-up you get—and that’s exactly what our serums bring to the table. With their super concentrated formulas and lightweight vibes, serums dive right into the skin, tackling issues like oily spots, big pores, and rough texture right where it counts. So many of our users are seeing clearer, smoother, and more balanced skin in just 1 to 4 weeks. How cool is that? This quick change makes using a face serum in your skincare routine before moisturizer a super satisfying step you'll genuinely be excited about every day.

9. Inclusive Vibes & Made for Everyone

As a well-loved Korean skincare brand, we’re totally into inclusivity—because everyone deserves healthy, glowing skin, no matter your style. That’s why our whole collection is crafted to vibe with all skin types and identities. If you want a face serum for men or face serum for women, our choices are super lightweight, totally fragrance-free, and won’t clog your pores—perfect for all your skin goals.

Whether you're dealing with oil and acne or just want to boost hydration and lighten those dark spots, our serums are all about delivering results—no matter your vibe. Even if you’re just chilling at home with your daily skin care routine, our serums totally match the vibe effortlessly.

We've seen some incredible transformations from everyone using our face serum Vitamin C, face serum for oily skin, and face serum for dry skin— because perfect skin is for everyone. For real, it doesn't matter who you are; adding a face serum to your skincare routine before moisturizer can totally become your new fave step.

Serum + Moisturizer = Total vibe check

So, “how to use face serum with moisturizer”? It's a piece of cake:

Cleanser
Toner
Serum
Moisturizer
SPF

Lock in that serum and keep your skin safe—your AM and PM routines are on point.

When to Use Serum: Day or Night?

“When should you use serum, during the day or night?” For sure, both! Check out our tips for creating your “skin care routine order morning and night”:

AM Routine: Cleanser → Toner → Niacinamide or Vitamin C serum → Moisturizer → SPF

Nighttime vibes: Cleanser → Toner → Pick either Kojic or Salicylic Serum on alternate nights, then follow up with moisturizer.

This routine has you shining and shielded around the clock.

Extra Tips: How to Apply Serum on Face at Night

For the best vibes, check out our “how to apply serum on face at night” guide:

Wash your face off and dab it dry
Just drop 2–3 drops right on those trouble spots or go all in!
Go for those upward, circular vibes
Hold up, then hydrate
For potent ingredients (like salicylic acid), kick things off every other night, then gradually increase your usage.

Personalizing for Different Skin Types

Oily/Acne-prone skin: Try using a face serum for oily skin, like our 2% Salicylic acid, every night to tackle that oiliness and those pesky blemishes. Switch it up with our 10% niacinamide serum for that Korean glass skin glow.
Dry skin: Stay hydrated with our 10% Niacinamide serum and vitamin C—don’t forget to slap on that hydrating moisturizer right after!
Both duties: Switch it up—10% Niacinamide serum in the AM, 2% Salicylic Acid serum, or our 2% Kojic Acid serum for the PM vibe.
Men & women: Our advanced face serum benefits are for everyone—no stereotypes allowed!

Finding the Perfect Face Serum for Your Vibe

Check out what we’ve got:

10% Niacinamide Serum: Control those pores, keep it hydrated, and balance that oil!
2% Salicylic Acid Serum: Bye-bye breakouts, hello deep clean!
2% Kojic Acid Serum: Glow up & bye-bye dark spots
24K Gold Serum: Ultimate glow-up & age-defying vibes
Vitamin C Serum: Glow up and hydrate

All of these options are solid picks for best face serum, each tackling different skin issues. Check out options based on what your skin needs and let it lead the way!

Real Results, Real Routines, Real Glow

WildGlow is one of India’s top skincare brands, and we’re all about delivering real transformations that our users can totally vibe with. So many of our customers are seeing way fewer acne marks and way smoother skin after trying our 10% Niacinamide Serum. It's a total game changer! If you're dealing with oily skin and breakouts, the 2% Salicylic Acid Serum can totally change the game for you in just a few weeks. In the meantime, folks using our 2% Kojic Acid Serum and Vitamin C formulas have noticed lighter dark spots and a more balanced skin tone. These legit results show how dedicated we are to delivering effective, science-driven skincare that’s totally made for Indian skin vibes.

To really slay your daily skin care routine at home, you gotta keep it consistent. Kick off your day and wind down at night with a chill cleanser, then hit it with a refreshing toner. In the morning, slap on our Niacinamide Serum or Vitamin C Serum to give your skin that bright, protected glow. At night, level up your skincare game with our 2% Salicylic Acid Serum or 2% Kojic Acid Serum for some serious exfoliation and focused repair. Lock it in with a chill, lightweight moisturizer. Always remember to slather on that SPF in the morning!

This routine totally amps up your face serum benefits-think clarity, hydration, oil control, and that iconic vibe from our K-beauty brand.

Also Read- Best Face Serum For Glowing Skin In 2025

Final Glow-Up: What’s Now & What’s Next

At WildGlow, we totally get that serums are like the ultimate must-haves in any skincare routine-they boost results, hydrate like crazy, and target your skin's needs perfectly. If you’re on the hunt for a face serum for oily skin, dry skin, boosts your glow, fights aging, or just vibes with your daily skin care routine at home-don’t worry, we’ve got you sorted. We've got you covered with our lineup of face serums for everyone, no matter your skin type or what you're dealing with.

You asked, we got you covered:

After applying serum on face what to do → Don’t forget to seal the deal with a solid moisturizer.
When to use serum day or night→ Start your day with brightening serums and switch to corrective actives for your nighttime routine.
How to apply serum on face at night → Use this after your toner and before you slather on that moisturizer.

We’re super stoked to snag the Best Korean Skincare 2025 Award, but honestly, this is just the beginning. We've got some seriously iconic products in our lineup, like the super popular Invisible Melting Collagen Mask, the must-have Red Wine Gel Mask, and the ultimate K-beauty essential-the Overnight Bio-Collagen Face Mask for that flawless Korean Glass Skin vibe. We’ve got your acne game on lock with our Overnight Hydrocolloid Salicylic Acid Pimple Patches, plus some chill exfoliation vibes with the Kojic Acid and Turmeric Korean Cleansing Pads.

But hold up, you won't believe what's coming next. We’re about to drop some super cool new K-beauty masks and dive into the Future of Haircare with next-level Korean haircare formulas that vibe perfectly with your skin routines. As we create the Future of Skincare, we're stoked to be a part of your daily glow-up. We’re all about your skin journey-every drop, every step, every glow-up. As we finish up today’s glow journey, jump on our K-beauty wagon and check out wildglow.in to start your skin-loving K-beauty journey right now!